Service 服务

Interior Design 室内建筑设计

Sector 领域

Decorative Materials - Italian Art Coatings 装饰材料 - 意大利进口艺术涂料

Client 客户

NOVACOLOR诺瓦意大利进口艺术涂料

Challenge 挑战

诺瓦品牌体验店惠州首店的室内建筑设计项目，如何在深度契合诺瓦“创意创新、直觉探索”的品牌理念基础之上，将“自然肌理色彩”的创新型艺术涂料产品的可行性开发进行结合，同时更重要的是如何破除传统货架陈列产品的方式，创造专属于诺瓦品牌的全新顾客体验，从而确立诺瓦品牌体验店的独特视觉与空间体验，将作为此次设计工作的焦点。

The interior architectural design project of Novacolor Brand Experience Store, No. 1 in Huizhou underlines how to conform to the brand concept of Novacolor and the feasibility of the innovative art coating product development. At the same time, the focus of this design project is to break the traditional way of displaying products by shelves, and furthermore create a brand new and exclusive customer experience of Novacolor in order to establish the unique visual and spatial experience of Novacolor Brand Experience Store. Solution

解决方案 立足于对诺瓦品牌理念与建材行业空间的理解与分析，我们决定为诺瓦营创一所“让品牌直接与顾客对话”的探索空间、对话空间。室内建筑设计工作主要解决三大问题：第一、设计的起点与终点始终聚焦于诺瓦的品牌理念；第二、设计语言元素紧密围绕诺瓦产品特性；第三、功能取舍与构成形式要实现“产品即空间，空间即产品”。

Based on the understanding and analysis of Novacolor’brand concept and the space of building materials industry, we decide to create an exploration and dialogue space for Novacolor to "enable the brand directly talk to customers". The interior architectural design mainly solves three problems: first, the starting point and ending point of the design always focus on the brand concept of Novacolor ; second, the design language and elements centers closely on the product features; third, the selection and composition of functions should achieve the goal that "product is space, space is product". Customer Reviews

客户评价 设计师打破传统的展厅形式，选择用产品筑造空间营造氛围的方式，更直接地诠释了品牌的理念，展示了产品的魅力，也恰到好处地传递了我对市场对客户对环保对品质的态度。但对我而言，最大的收获是在和设计师沟通的过程当中，深受启发，进一步明确了自己未来的经营模式。展厅完工投入使用50天以来，吸引无数路人驻足，来参观的设计师、业主络绎不绝，对设计对产品均赞叹不已，给予了极高的评价，同时也引发了大家对空间美学的更多探讨。感谢设计师用精心创意为涂料与空间与生活与设计创建了一个无与伦比的对话环境。 —— 吴冠桦，坤亚实业创办人，2021年01月01日

The designer breaks the traditional form of exhibition hall and chooses the way of building space with products to create a certain atmosphere, which directly interprets the concept of the brand, shows the charm of products, and also properly conveys my attitude towards the market, customers, environmental protection and quality.But for me, the biggest harvest is that, in the process of communication with designers, I was deeply inspired and further specified my future business model. Over the 50 days since the exhibition hall was completed and put into use, it has attracted numerous passersby. Designers and customers came to visit it in an endless flow, praising the design and products and giving high comments. Meanwhile, it has also triggered more discussions on space aesthetics. Thank the designer for creating an unparalleled dialogue environment for paint, space, life and design with meticulous creativity. —— Guanhua Wu, Kunya Industry Founder，01/01/2021